Sept. 24, 2021 - NewTek is transforming the way people create network-style television content and share it with the world. NewTek recently appointed Ms. Xie Xiaoqing as the Regional Manager for China to further build up NewTek’s business in the region. Ms. Xie has a strong heritage in the sector having previously held positions at Shure and Bose, focusing on overall market development planning and management, and has extensive experience in China’s audio and video industry. As NewTek is an indirect business globally, her primary focus will be to enhance existing partner relationships and further grow the partner footprint in the region.

"We are very excited about the opportunity for NewTek in China, we have long standing partnerships in China and are very keen to build on this." said Paul Dobbs, NewTek APAC Sales Director. "This is an important hire for NewTek, and we needed to hire someone who fully understands both the Broadcast and ProAV markets together with a deep knowledge and understanding of indirect channels in China. I believe Ms. Xie’s rich experience will accelerate NewTek’s development in China, her background in ProAV and Broadcast markets made her the obvious choice to lead NewTek’s future investment in China."

According to Ms. Xie, "China presents such a huge opportunity for NewTek and I am very excited to be leading the region. Whilst NewTek has always been active in the broadcast space, our products and services are gaining more traction in education, enterprise, government, medical and other industries helping them communicate more effectively – I am very interested in developing these new markets in China."

Some of the key strategies for the continued growth China:

• Develop existing partner relationships
• Identify and recruit additional partners
• Target key broadcast and ProAV markets such as corporate, education, worship
• Build the NewTek brand and customer base

NewTek is the leader in IP video technology that gives every storyteller a voice through video. Working exclusively with selected Channel Partners around the world to bring its innovative solutions to market, we empower customers to grow their audiences, brands, and businesses faster than ever before. NewTek systems are used worldwide by broadcasters, corporate clients, sports and esports leagues and teams, educators, houses of worship, live event producers, web-based talk shows, and more. In 2005, NewTek introduced TriCaster®, the most complete multi-camera video production system, giving content creators solutions to create their own network-level shows and stream directly to audiences. NewTek continues to be a change-agent in the video industry, leading the shift to IP video workflows with TriCaster, 3Play®, and NDI® (Network Device Interface).