BMW (Bavarian Motor Works AG) is one of the largest automotive manufacturers in the world, and the only automotive company exclusively focused on the premier luxury market. Founded in 1917, BMW is headquartered in Munich, Bavaria, Germany. BMW's reputation as a world leader in innovation and engineering excellence is evident in both their products and their state-of-the-art product showroom. When it came time to update video technologies in the showroom, Planar was their chosen partner.

The Planar TV2.5 LED video wall was chosen for its fine-pitch viewing quality for up-close clarity and detail with a wide color gamut to showcase BMW products as life size or larger to showroom guests. This impressive wall creates an intimate glimpse into the fine details of BMW's products and serves to remind guests and patrons why BMW is the "Ultimate Driving Machine." The Planar TV Series is composed of high performance, fine pitch LED video walls available in multiple pixel pitches delivering high reliability in an array of demanding indoor applications.